These CVS brand products have been debuted by CVS Pharmacy as a replacement for its CVS Health range of items that prioritize simplicity and accessibility for today’s shopper. The product range puts a refreshed branding aesthetic in the spotlight that includes easily legible text, straightforward imagery and the brand’s recognizable logo to communicate the private label nature of each item. The product range will make its debut this month in the form of 68 over-the-counter (OTC) items before eventually encompassing nearly 3,000 products in over 20 categories both in-store and online throughout 2025 and 2026.

The new CVS brand products also cleverly distinguish kids products apart from adult ones with a ladybug character to make it easier for parents to spot when shopping.