Lacoste’s activations are making a grand statement across New York City as the brand ramps up for the 2025 U.S. Open. Beginning with ‘Le Café Lacoste,’ a limited-edition Afternoon Tea in collaboration with The Plaza Hotel’s Palm Court, the French heritage label is spotlighting its tennis legacy through curated culinary and fashion experiences. The tea, inspired by Lacoste’s sporty elegance, runs through Sept. 10.

Simultaneously, Lacoste has taken over the Printemps New York pop-up at One Wall Street. The Icon of Play activation (Aug. 18-Sept. 7) offers a bespoke customization bar with limited-edition patches and embroidered pieces across polos, skirts, bags, and more. A tennis clinic in Central Park on Aug. 22 honors Lacoste’s 15-year partnership with the City Parks Foundation and tees up a private event with brand ambassadors.

Image Credit: Taylor Miller, courtesy of Lacoste