Bidding for the item will kick off on June 1 at just $1.23 — a nod to Miller High Life's 123-year-old history
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Credit: Miller High Life
Miller High Life is bringing the good vibes and good tunes.
The beer company is auctioning off a JukeKeg, a Crosley jukebox that also acts as a fully functioning beer keg.
"Part beer tap, part jukebox, and fully built for good times, the JukeKeg pours ice-cold Miller High Life while keeping the classics rolling," the company said in a press release obtained by PEOPLE.
"It’s glowing with dive bar charm and inspired by the kind of neighborhood dive where somebody’s always queuing up a classic and the jukebox somehow never misses," added Miller High Life.
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Credit: Miller High Life
The JukeKeg will be up for bidding on eBay between Monday, June 1, and Monday, June 8. Miller High Life will also award the winner a $150 gift card to fill the JukeKeg.
Bidding will kick off at just $1.23 — a nod to Miller High Life's 123-year-old history. All of the proceeds from the auction will go to the Wisconsin Area Music Industry (WAMI), an organization that supports local musicians and venues.
The JukeKeg features a real Crosley-playing jukebox with a tap built right into it. Music can be played through Bluetooth, a radio or a CD player.
The item also has room to stack glasses, and it features multiple lighting settings, as well as a slide-out keg system and CO₂ and regulators.
Credit: Miller High Life
“Dive bars have always had an authentic way of making people feel connected,” said Chris Steele, the Sr. Director of Value Brands. “The JukeKeg is our way of bringing that feeling to life with great music, cold beer, and the kind of nights people talk about long after they’re over.”
“In any good dive bar, Miller High Life and the jukebox have always gone hand in hand, and the JukeKeg is no different,” added Steele. “Somebody puts on a classic, cold High Life starts flowing, and suddenly the whole place feels like your favorite neighborhood dive.”
