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Gen Z is drinking significantly less alcohol than previous generations, and Corona Sunbrew Citrus Cerveza is a new launch that recognizes their habits and preferences. Corona developed this light beer after noting Gen Z’s love of personalizing drinks to their taste by mixing different beverages and flavors. As such, Corona Sunbrew Citrus Cerveza boasts just 4.5% ABV and is brewed with real orange and lime peels, plus orange and lime juice for additional sweet, tart, and zesty refreshment.
“After Gen Zers showed an 86% repurchase intent during our initial regional launch, we cannot wait to see the response now that Corona Sunbrew is rolling out nationwide,” Rob Nelson, the brand’s senior vice president of marketing, shared in a statement.


