By partnering with the Osoyoos Indian Band, the company builds on its successful Ontario operations while introducing competitive pricing that has previously reduced local fuel costs by up to 10 cents per liter. Beyond affordability, Gen7 distinguishes itself by minimizing administrative overhead to keep prices low while maintaining fuel quality comparable to major competitors. Its convenience stores similarly offer cost-conscious alternatives to mainstream brands and broaden consumer choice in the regions.
Indigenous customers, specifically Osoyoos Indian Band members, receive additional advantages, including full tax exemptions on fuel purchases. This reinforces the Indigenous-owned gas retailer’s commitment to Indigenous economic rights.
Image Credit: Gen7 Fuel
