Starbucks has introduced the ‘Muscat Grape Cold Brew with Jelly’ in select Southeast Asian markets, including Thailand and Malaysia. This seasonal beverage is designed to combine the rich, smooth qualities of cold brew coffee with the distinctive flavor profile of Muscat grapes.

The drink features Starbucks’ slow-steeped cold brew, providing a deep, robust coffee base. This is complemented by the crisp and aromatic essence of Muscat grapes, offering a fruit-forward balance to the coffee’s intensity. A splash of lemonade adds a layer of citrus brightness, enhancing the overall flavor complexity.

At the base of the beverage, green grape jelly contributes both texture and sweetness, with each jelly piece containing real grape fruit for added freshness. The result is a multi-sensory drink that incorporates bold coffee notes, vibrant fruit flavors, and textural variety, aligning with Starbucks’ strategy of regional menu innovation to cater to diverse consumer preferences.

Image Credit: Starbucks