Hally Hair, the Gen Z hair dye and accessories brand, has teamed up with Sour Patch Kids for its first-ever edible beauty collaboration: the limited-edition Glow Up Gem Pen Set. Priced at $35, the playful kit features Hally’s viral Gem Pen tool, Glow Up Watermelon candy, a glow-in-the-dark travel pouch, and neon hair gems that light up under black light. This bold new partnership, following past collabs with Disney, Universal, and Mattel, is ideal for concert crowds and late-night dancefloors.

“This collaboration is full of energy, summer fun, and social interaction. [The Glow Up gems] add a little edge and something totally new to our portfolio,” founder Kathryn Winokur added. “Given that the products glow under blacklight, we are targeting the young, fun-loving concert and party goers who love to spend time getting ready with friends and perfecting their hair glam before a fun night out.”

Image Credit: Hally Hair