Fry’s Flexi Range has been launched by Fry Family Foods as a series of plant-based frozen food products targeted towards flexitarians seeking out an alternative meal option. The product range includes the Pea Protein Mince, Southern Fried Strips and the Homestyle No-Chick’n Burgers, which are each formulated with a meat-inspired recipe. The food items are each positioned as an effective alternative to beef and chicken items on the market, and are each formulated with nutrition in mind.

Head of Sales and Marketing Clare Ewing spoke on the Fry’s Flexi Range saying, “It’s time we recognize plant-based as a protein category in its own right. Plant protein offers its own unique benefits. It’s not a compromise, it’s a smart, modern choice that reflects where food is headed.”

Image Credit: Fry Family Foods