The product range starts off with dough topped with various toppings, sauce and cheese before being baked at a high heat to help create a slightly charred finish. The pizzas thus maintain a chewy interior and a crispy exterior for the perfect balance. The pizza range has four flavor options including Four Cheese, Premium Pepperon, Italian Meat Trio and the Supreme Speciale.
Senior Brand Manager Kimberly Holowiak commented on the DiGiorno Wood Fired Style Crust Pizza range saying, “DiGiorno is known for consistently delivering a fresh-baked taste and crust innovation, and Wood Fired Style Crust Pizza is no exception. This new crust offers everything people love about wood-fired pizza—the crisp, the chew, the char—all without ever leaving the house or using a pizza oven. This new pizza is yet another example of how we’re pushing the frozen category and meeting people’s dynamic tastes.”
