For beauty consumers, the task of finding the perfect shade can be a frustrating, trial-and-error process made even more daunting by high product prices, prompting Mary Kay to create the AI Foundation Finder for a fast, reliable product recommendation experience. This innovation from the direct selling leader empowers Mary Kay independent beauty consultants to help customers find the right shade in seconds, straight from their mobile device.

AI Foundation Finder uses advanced artificial intelligence to scan a customer’s face and provide hyper-personalized shade recommendations on the spot. Uniquely, this tool—which Mary Kay holds exclusive rights to—leverages a scientifically developed scale that compares Mary Kay foundation shades and the corresponding RGB values against the user’s skin tone.