More people are calling for clearer food labels as they grow increasingly skeptical of heavily processed products with long, unrecognizable ingredient lists, and in the meantime, ZOE Health makes it easy for consumers to discover what’s inside their food with a photo. This app created by scientists and doctors uses AI technology to cut through the confusion of health and wellness claims, and demystify claims like “natural,” “low fat” or “high protein.”

With the ZOE Health app, users will better understand which processed foods are high risk on ZOE’s new Processed Food Risk Scale. This tool categorizes food as either Unprocessed, No Risk, Low Risk, Medium Risk, and Highest Risk, and the app makes it easier to navigate grocery store aisles, understand kitchen and pantry items, and assemble shopping lists.