In advance of National French Fry Day and National Hot Dog Day in July, top-selling Bloody Mary brand Zing Zang announced a first-of-its-kind Zing Zang Bloody Mary Ketchup. With its first-ever move beyond the beverage aisle, the brand is appeasing longtime fans and reaching new ones with a squeezable format that’s ready to add to all sorts of summer fare.

“The idea actually started as an April Fool’s joke on social media,” said E.G. Fishburne, VP of Marketing at Zing Zang, “Almost immediately, that post became our most viral ever, and fans weren’t joking—they wanted us to make it.” Zing Zang Bloody Mary Ketchup is much like the Zing Zang Bloody Mary Mix fans already know and love, since it’s made with the same ingredients: a blend of tomatoes, seven vegetable juices, Worcestershire, hot sauce, and seasonings.