Vita Coco’s Treats line recently expanded to include a nostalgic Orange & Creme flavor and to celebrate the new coconut milk-based beverage inspired by the taste of a classic creamsicle, the brand is reviving a Y2K-favorite hangout spot with the Nostalgia Mall pop-up. The experience is set to unfold in New York City for just two days in May (9th and 10th) and as part of the Nostalgia Mall, the brand is teaming up with Limited Too on a limited-edition line of co-branded tees.
At the two-day event, guests will be transported back in time to the 2000s and they’ll be spoiled for choice at Coco’s Accessory Shop with everything from beaded bracelets to lip balm.
“Our Treats flavors were inspired by childhood memories and the joy of permissible indulgences,” shared Jane Prior, Chief Marketing Officer at Vita Coco, “The Nostalgia Mall allows us to bring that sense of nostalgia to life in a fun, highly creative, experiential way.”