Pure Culture is shaking up the functional beverage market with the introduction of its new “dual-serve” kefir — a smartly portioned, 12-ounce bottle designed with today’s health-conscious and eco-aware consumers in mind. Each bottle contains two 6-ounce servings, offering a balance between convenience and portion control, while helping to reduce product waste.

This latest innovation stays true to Pure Culture’s mission of delivering high-quality, nutrient-dense products made with clean ingredients and live active cultures. The dual-serve kefir will make its official debut alongside a selection of new flavors at the Natural Products Expo West in Anaheim, California, from March 4 to 7.

“Over the last two decades, I have worked to popularize kefir in North America, and I’m confident that with the right approach, this category can expand beyond its fragmented roots and stand strong within the broader dairy market,” Smolyansky said.

Image Credit: Pure Culture