Dove Canada has launched a new line of Plant Milk Body Washes and Cleansing Bars featuring indulgent scents that draw inspiration from plant-based milks. The collection includes Almond Milk & Green Apple, Oat Milk & Berry Brulee, and Turmeric Milk & Lemon Drop varieties, offering consumers a sensorial experience that bridges skincare and confectionery notes. The brand is showcasing these new products through a multi-sensory marketing approach that strengthens the connection between the olfactory elements of personal care and culinary indulgence.

To amplify consumer engagement, Dove has collaborated with local vegan-friendly gelato brand On Third Thought to create the Dove Plant Milk Gelato Bar pop-up experience. This limited-time activation features custom gelato flavors inspired by the body wash scents and will appear at several Toronto locations, including Trinity Bellwoods Park and Toronto Metropolitan University throughout April. The initiative allows consumers to sample both the skincare products and their culinary counterparts, creating a comprehensive brand experience that engages multiple senses simultaneously.

Image Credit: Dove