Before he called this Sunday’s game between the Chicago Bears and the Atlanta Falcons, FOX Sports broadcaster Tom Brady shared what he was wearing on his wrist.

The seven-time Super Bowl champion quarterback has made it a habit to show off the watches he wears to each game he calls.

This week, Brady returned to one of his more favored brands – Rolex – and flashed his choice with a view of the field at Mercedes-Benz Stadium.

Brady held up his Rolex Land-Dweller to his camera and captioned his Instagram post ‘Game time @nflonfox Bears at Falcons!!’

The watch in particular is a 40mm reference 127336 – a watch featuring a platinum case and integrated flat jubilee bracelet and a fluted bezel.

The timepiece also features a striking ice-blue dial with a honeycomb motif that has become the trademark of this specific watch model. According to the Rolex website, the watch retails for $68,400. 

Tom Brady showed off another one of his timepieces before broadcasting Bears-Falcons

This time, the former quarterback went with an ice-blue Rolex Land-Dweller for the game

Brady has routinely shown off his watch collection at each NFL stop he’s made this year

However, there is a more expensive upgrade in the form of a diamond bezel for $125,850. But Brady did not go this route with his choice in watch.

Brady has made it a habit to show off his expensive million-dollar watch collection on his broadcasts.

Just last week, he was seen wearing a Patek Philippe chronograph Reference 5070P-001 – a rare watch which goes for $160,000 on the second-hand market.

The week prior, he flashed an even pricier Rolex Daytona Cosmograph ‘Orange Sapphire’ replete with orange gemstones. The watch goes for around $300,000 at retailers.

Brady was treated to a close contest as the Bears beat the Falcons 31-23 despite a late Atlanta push.

Down 31-7 in the fourth quarter, Atlanta scored back-to-back touchdowns to make it a one-score game.

Unfortunately for fans in the ATL, quarterback Michael Penix was strip-sacked on the team’s final drive – coming up short and falling to 2-4 on the season.