Amazon Prime Day 2026 has just kicked off and we are seeing plenty of discounts across telescopes, binoculars and cameras. But what if you don’t want to line the pockets of Jeff Bezos but still want a great deal? Fear not, for there are plenty of anti-Prime Day deals that either match Amazon’s price or even better, blow it out of the water! Like this Walmart deal that gives you $74 off the Amazon price of the Fujinon Techno-Stabi 1640 image-stabilized binoculars!

Amazon has tried to commandeer the summer sales space since it started Prime Day in 2015, but other retailers always come out swinging and bring with them some of the best deals. Even if they are not cheaper than Amazon, rivals tend to at least match the price, so you can still save money with your morals intact.