The Costa Coffee Hypeline campaign is being launched in the UK with the help of Roman Kemp and Olivia Attwood to encourage Gen Z consumers to get in touch for the chance to win a personalized voice note.

The campaign encourages consumers to send texts on July 17, 2025 on WhatsApp to enter and will see winners receiving personalized voice notes for a bit of a pep talk from the personalities. The campaign is arriving at the perfect time to coincide with the brand’s recent relaunch of its ready-to-drink (RTD) chilled coffees.

The Costa Coffee Hypeline campaign will also be supported by a range of additional marketing endeavors to catch the attention of consumers this summer. This includes online ads, sampling and more.