Terrapin Beer Co. is commemorating its 23rd anniversary by reinforcing its commitment to environmental sustainability through its Terraprint initiative and expanding its partnership with outdoor retailer Orvis. This collaboration began in 2024 under the Terraprint, “which has objectives to minimize the brewery’s impact on the environment and maximize its impact in the community.”

The partnership with Orvis combines craft beer culture with outdoor recreation. Throughout the month of April, consumers are offered various sweepstakes opportunities for outdoor gear and guided river experiences. At the same time, the co-branded effort supports conservation efforts through the Chattahoochee Riverkeeper organization. Carrie Shafir, Senior Brand Director at Tilray Beverages East Coast Brands, expresses excitement about the venture: “Our sweepstakes programming is a fantastic way to celebrate our collaboration and give back to our loyal customers.”

Terrapin Beer Co.’s anniversary celebration in Athens, Georgia will feature live music, specialty brews, and community activities.

Image Credit: Terrapin Beer Co. x Orvis