PepsiCo and Netflix have announced a new partnership that will help to get consumers ready for the upcoming finale of Squid Game that will encourage them to play a snack-driven game. The limited-edition snacks are arriving in the UK in the Doritos and Walkers Max varieties, which boast the Flamin’ Hot or Not? branding as a roulette-style game for snackers to play. This sees one in every four snap chips in the pack covered in spicy seasoning that’s perfect for use in a game with friends and family alike.

Head of Marketing, Portfolio Campaigns at PepsiCo Rob Pothier spoke on the PepsiCo and Netflix partnership saying, “With summer approaching, this is the perfect time to launch a collaboration between Squid Game 3 and our Flamin’ Hot range, as we look to make social gatherings even hotter. Now shoppers can enjoy the same thrill and unpredictability they love in the Squid Game series – only this time, through flavour.”