Last year, White Claw introduced its “Grab Life By The Claw” rallying cry and for summer 2025, the brand is introducing the No-Bail Bondsman to help adults embrace spontaneity and stick to their word when it comes to enjoying time with friends. Caleb Pressley has taken on the role of official No Bail Bondsman to “ensure nothing holds you and your crew back from a good time.”

In this spirit, White Claw is teaming up with Pack Up + Go—a travel agency that specializes in surprise vacations—to invite a group of friends to set off on an adventure. The catch is that the group won’t know where they’re going until the day they leave.