Zapp’s x Potbelly Hot Pepper Chips have been created in partnership between Potbelly Sandwich Works and the Utz-owned snack brand as a new snack that packs ample taste and texture for snackers to enjoy. The product starts off with crispy potato chips covered in a hot pepper seasoning that’s meant to mimic what customers can find at their nearest Potbelly location. The snack is launching as an exclusive to Potbelly locations to encourage customers to try them out on their next visit.

Director of Consumer Insights and Menu Innovation Eric Chenel spoke on the Zapp’s x Potbelly Hot Pepper Chips saying, “Our Hot Peppers have a cult following, with fans adding them to their entrees and sides, enjoying the heat in our signature sauces and hummus, or buying them by the jar to enjoy and share. Now, we’re thrilled to deliver that bold flavor in a whole new format. These chips are spicy, flavorful, and unmistakably Potbelly. Whether paired with a toasty sandwich or enjoyed on their own, they bring the perfect Potbelly kick that fans have come to expect from our Hot Peppers.”

Image Credit: Potbelly’s