Garnier Fructis Sleek & Stay Hair Serum is being promoted by the brand with a new campaign starring singer Becky G that showcases how it can be incorporated into a haircare routine. The campaign features a commercial with Becky G getting ready for a night out using the haircare serum, which helps to have tresses looking ultra-sleek while also being resistant to humidity and water. The product is reported to deliver benefits that will last for up to five washes to help consumers enjoy a simpler way to have their hair looking its best for days.

Senior Vice President of Marketing Ali Fakih commented on the Garnier Fructis Sleek & Stay Hair Serum campaign with Becky G saying, “We’re thrilled to welcome Becky G to the Garnier Fructis family. From her success in the music industry to her status as a global beauty icon, she continues to captivate audiences with her fearless attitude and relatability. She’s a true icon for a new generation—bold, creative and always evolving. Her confidence, energy and dedication to authenticity make her the perfect ambassador for Fructis.”