The ‘Hey It’s CeraVe Pop-Up’ will take place in a surprise location in New York City on Wednesday, February 19, offering skincare enthusiasts an engaging and interactive experience. As part of the event, attendees will have the opportunity to participate in a claw machine game, where they can “win CeraVe skincare products, branded merchandise, and exclusive prizes, including a one-year supply of CeraVe.”

Opening to the public at 10:30 a.m., the pop-up will be available while supplies last, giving visitors a limited-time chance to explore CeraVe’s dermatologist-developed products firsthand. In addition to product giveaways, the event will feature interactive elements designed to showcase the brand’s commitment to skincare. Although the exact location remains undisclosed, fans can stay informed by following Nicolas Heller and Victoria Paris on Instagram, where updates on the Lower Manhattan venue will be shared closer to the event date.

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