The Nutri-Grain bars have been given a refresh after their more than 30 years on the market to keep them relevant with the changing market and consumer demands. The snack bars now feature 10-grams of whole grains alongside 10 vitamins and minerals to give them a nutritious recipe that’s just as flavorful as the original. The bars are also showing off a new branding aesthetic to help them pop off store shelves and encourage consumers to give them a second look.

Brand Marketing Director at Kellanova Eileen Flaherty spoke on the Nutri-Grain bars saying, “This refresh is about giving people the nutrition they want and need—in a way that feels familiar, but even more relevant to what they look for in a snack. We’ve upgraded the nutrition, and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for.”

Image Credit: Nutri-Grain