Coca-Cola and Merlin Entertainments have joined forces in the UK to give consumers the chance to win some great VIP experiences at a variety of well-known attractions this summer by simply participating in recycling. The partnership promotion includes reverse vending machines that can be found at a variety of Merlin Entertainments attractions including LEGOLAND Windsor Resort, Alton Towers Resort and Thorpe Park. Consumers can simply recycle their drink bottle to be rewarded with the chance to win and exclusive experience that will brighten up their summer holidays.

The Coca-Cola and Merlin Entertainments partnership identifies how brands are working together to help leverage recognition amongst consumers. The campaign also incorporates an interactive approach thanks to the reverse vending machines that will surprise and delight consumers of all ages.