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Primark Breast Cancer Awareness Collection is headed to the brand’s participating locations as a lineup of garments that will support consumers who are post-surgery. The range includes a total of 49 pieces split between two categories — post-surgery and solidarity — which will work well for those who have recently had breast surgery and those who want to show their support for those affected. The ranges are priced starting at £4.50 and will be supported by a campaign that spotlights three women navigating their own breast cancer journey, which will will be showcased in the windows of more than 470 Primark locations around the world.
UK Retail Director at Primark Kari Rodgers spoke on the Primark Breast Cancer Awareness Collection saying, “Primark is committed to supporting women for life. We want women at all stages of their breast cancer journey to feel supported, strong and confident. That’s why we’re supporting Breast Cancer Awareness this October and all year round. Through our charity partnerships, we’re using our stores, social media and digital channels to raise awareness and educate people about breast health and the importance of self-checking for early detection.”
Image Credit: Primark