The Favor Gold program is being launched by the H-E-B-owned Favor Delivery as a premium subscription program that will provide shoppers with access to quick deliveries, discounts and more. The program is available for subscription on the Favor app and includes a monthly $10 off a $50 purchase at H-E-B banner locations along with $0 delivery fees and even birthday rewards. The program is being rolled out with Golden Goods, which are limited-edition accessories crafted with Texas cuisine in mind that includes golden chicken wing earrings, The Bowl-O-Chili Tie and more.

CEO Keith Duncan commented on the Favor Gold program saying, “Texans care about value, convenience and their community — and Favor Gold delivers on all three. With exclusive H-E-B discounts, extra savings on local restaurants and unlimited $0 delivery fees, members can get all of the benefits of Favor while also saving more, supporting local and enjoying more of what they love.”