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The collectibles craze has drawn in kidults who are eagerly snapping up collaboration products like the newly launched Ulta Beauty x Squishmallows Collection. True to the sensorial qualities of the plush characters people of all ages love, the eight-piece collection includes a Squishy Eyeshadow Palette, a fuzzy Cosmetics Bag, and a bubble-shaped blush stick that’s creamy and buildable. When it comes to applying the collaboration’s products or other favorites from the beauty retailer, the Ulta Beauty x Squishmallows also includes a colorful brush set and a set of—naturally squishy—makeup sponges.
Across the unique beauty collab, fans will recognize the familiar faces of Benny the Bigfoot, Cam the Cat, Malcolm the Mushroom, and Patty the Cow.


