Nice Cans x Cheekbone Beauty



Nice Cans x Cheekbone Beauty have launched a powerful collaboration this June, marking Indigenous History Month with the release of a limited-edition lipstick named ‘Haki.’ This bold electric-pink shade, developed in Cheekbone’s award-winning ‘Sustain Lipstick’ format, is both a tribute to Indigenous culture and a vehicle for social impact. Infused with moisturizing shea butter and packaged in refillable, low-waste design, Haki symbolizes care, reciprocity, and legacy.

Named after the Lenape word for ‘land,’ Haki honors the deep relationship between Indigenous peoples and the earth. True to its mission, 100% of profits from sales will support the Cheekbone Beauty Scholarship Fund, benefiting First Nations, Inuit, and Métis students across Canada.

The campaign bridges land and sea — with Nice Cans continuing its commitment to ocean sustainability through MSC-certified canned seafood — and invites consumers to ‘swipe for the future,’ celebrating empowerment, education, and environmental stewardship in one striking tube. Available now at justnicecans.com.

Image Credit: Nice Cans x Cheekbone Beauty



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