Sly Dog makes spiced rum that’s premium yet accessible, appealing to a younger generation of drinkers and breaking away from category associations that suggest spiced rum is cheap and low in quality.

Currently, there are two spiced rum expressions available from Sly Dog. Smooth, warming and softly sweet Spiced Rum boasts “secret tropical spices,” and Stoned Fruit Rum—the UK’s first stone fruit rum—features a juicy infusion of papaya, peach and apricot. Both spiced rum products lend themselves well to crafting classic cocktails with a twist.

Breaking away from the clichéd pirate imagery that dominates the rum category, Sky Dog is carving out its own identity with a fresh, unexpected brand association. By leaning into modern storytelling and striking visuals, it’s redefining what rum can represent for today’s drinkers.