These new New York Bakery Co. products are hitting the UK market to provide consumers with a taste of a big apple bakery in a decidedly accessible way. The products include a new range of Sub Rolls and Soft-Baked Cookies, which are each perfect for elevating sandwiches, recipes and desserts in an easy way. The Sub Rolls come in the Roasted Onion and The Original flavor options with the Soft-Baked Cookies coming in Chocolate Chip and Salted Caramel & Pecan flavors that are best enjoyed warm, according to the serving instructions.

Marketing Director Claire Kong commented on the new New York Bakery Co. products saying, “We’re entering exciting new growth spaces for the brand, now covering six target occasions from nourishing breakfasts to indulgent evening snacks. These launches meet growing consumer demand for premium, flavour-forward formats and strengthen our footprint across the wider bakery category.”