The energy drink features the brand’s signature energy-boosting formula along with a melon yuzu flavor that helps to set it apart from the competition on the market. The drink is targeted towards Gen Z consumers with a penchant for new flavor experiences and will be promoted with an expansive integrated marketing campaign that includes social media, out-of-home (OOH) advertising and sampling activations.
Associate Director of Commercial Development at Coca-Cola Europacific Partners GB Helen Kerr commented on the Monster Lando Norris Zero Sugar energy drink saying, “Monster isn’t just a drink – it’s a lifestyle embraced by the athletes, sports teams and passionate fans who live life at full throttle. The launch of Lando Norris Zero Sugar underscores our commitment to offering retailers bold, high-impact choices that harness the adrenaline and global energy of top-level sport.”
