KFC India teamed up with India’s biggest Gen Z YouTuber—CarryMinati, also known as Ajey Nagar—to put a fresh spin on KFC’s bite-sized Chicken Popcorn: KFC x CarryMinati Saucy Popcorn. This upgraded snack is tossed in spicy, tangy sauce and conveniently satisfies cravings for crunchy bites.

“Today’s consumers want bold, scroll stopping experiences—whether on their feed or on their plate,” said Aparna Bhawal, CMO, KFC India and Partner Countries, “And that’s exactly what KFC is delivering with our first ever co-created product.” Uniquely, KFC India’s Saucy Popcorn can be found in limited-edition packaging featuring CarryMinati.

The #BuyOrCry campaign surrounding the collaborative menu item acknowledges short attention spans and how consumers don’t want long-winded content. Further appealing to gamers and the YouTuber’s large audience, the snack comes with a custom spork for mess-free, uninterrupted entertainment.