But despite how far their money could go in the NIL world, many of Harden’s peers in the NBA aren’t interested. At least not right now. One theory: A general manager of a Power 4 team told FOS his program’s NBA alums are “too bitter” over missing out on their own NIL money. He’s given up on trying to get them to donate to their collective. (Even Harden admits that he can’t imagine his career if he had made significant money as an undergraduate. “I would have wanted NIL, but if I was getting six figures in college, I don’t even know where I would be,” he said to FOS. “The hunger wouldn’t probably be there.“) -via Front Office Sports / March 6, 2025