Dairy Queen Canada is embracing winter in the most delicious way — by turning snowbanks into giant ‘DQ Blizzards.’ As part of a fun and interactive out-of-home campaign created by Publicis Toronto, select locations across Canada now feature 7-foot-tall DQ red spoons and oversized Smarties mix-ins, making it look like winter itself has been whipped into the ultimate frozen treat.

The installations are popping up in Ottawa, Winnipeg, Collingwood, Whistler, and Calgary, with influencers and The Weather Network helping spread the word on where the next ‘Blizzard’ will land. Lucky passersby who find the DQ Blizzard Banks can scan a QR code on the oversized spoons for a chance to win free DQ Blizzards for a year.

Image Credit: AdAge