With Prime Day returning this week on June 23 and running until June 26, there are going to be millions of deals available on Amazon. And if you’re looking to get ready for summer with some new tech or everyday essentials, Prime Day is certainly the time to do it, as you can score some incredible deals and save lots of your hard-earned money.
However, as with every Prime Day, the one thing I always remind my friends and family about — and now you — is how to tell whether you’re actually getting the best deal possible.
Sometimes a deal may look great, but the product has previously been on sale for an even lower price, so it’s not such a sweet deal after all. Other times, a seller may raise the price of a product before putting it on sale for Prime Day, making the discount appear larger than it actually is.
So yes, while you can undoubtedly save a lot of money during Prime Day, it’s always worth double-checking that the price you’re paying is truly the best it can be. And don’t worry, it isn’t difficult to do. It takes less than a minute to check whether a Prime Day deal is actually worthwhile before you add it to your cart, and your wallet will thank you at the end of the day.
How to check if a Prime Day deal is worth it
CamelCamelCamel is the best resource to use
Whenever I come across a deal I’m interested in on Amazon, whether it’s during Black Friday or Prime Day, the first thing I do is head over to a handy website called CamelCamelCamel. It lets you quickly check a product’s price history on Amazon and see whether you’re actually getting a good deal.
CamelCamelCamel is completely free to use, and all you have to do when you land on the site is copy and paste the URL of the Amazon product you’re looking at into the search bar. You can do this by going to the browser’s address bar at the top of the Amazon page you’re on and copying the URL from there, or by pressing the share button on the product’s Amazon page and copying the URL that way. Of course, you can also just search for a product by using its name, rather than the URL, on CamelCamelCamel.
For example, let’s take a look at the Fire TV Stick 4K Plus. I can copy the product’s URL, paste it into CamelCamelCamel, and then view its price history for the past month, three months, six months, or its entire history to see how the price has fluctuated over time.
Under the chart, CamelCamelCamel makes it easy to see whether you’re getting a good deal by showing the product’s lowest-ever price. In this case, the lowest price the Fire TV Stick 4K Plus has ever sold for is $24.99, while the highest is $49.99. I can then look at the current price, which is also $24.99, and know that this is actually a good deal since it’s still the lowest price the Fire TV Stick 4K Plus has ever been sold for.
You can also quickly tell if a Prime Day deal is the best price a product has ever had by looking for a label on CamelCamelCamel that simply says “Best Price” in the top-right corner of the page near the price. This means the product is currently being sold at its lowest price ever, a telltale sign that you’re looking at a worthwhile deal.
The biggest red flag to watch for is when a Prime Day deal is much more expensive than its lowest price ever on Amazon and closer to its highest price ever. In that case, that’s what a lot of people call a “Fake Deal,” something that looks like you’re getting big savings, but in fact you really aren’t.
I think it’s also worth mentioning that you may check CamelCamelCamel and find that a Prime Day deal is only a few dollars away from its “Best Price” ever. In that case, it’s up to you to decide whether it’s still worth buying. In my experience with Prime Day over the years, I’ve bought a few items that weren’t necessarily at their absolute lowest price ever, but were close enough that I didn’t mind spending a few extra bucks now rather than waiting for another sale, like Black Friday.
CamelCamelCamel works in the US, Canada, UK, Australia, Germany, Italy, and Spain.
Remember, Prime Day has one key requirement
You need to be a Prime member
As with every annual Prime Day sales event Amazon has run, the one requirement to actually access all of these deals is that you need to be an Amazon Prime member. Prime costs $15 per month or $139 annually, but if you’ve never been a Prime member before, there’s a good chance you can sign up for a free trial and use it during Prime Day.
All in all, if you’re planning to do a lot of shopping this Prime Day, keep CamelCamelCamel open in a tab in your browser, whether you’re using your phone, tablet, or PC. That way, you can quickly copy and paste the URL of any product you’re looking at and see whether the deal is worth grabbing by comparing its sale price to its lowest and highest prices ever, and avoiding any fake deals.
Prime Day 2026 runs from Tuesday, June 23, through Friday, June 26. You can sign up for Pocket-lint’s newsletters to have some great deals sent to your inbox throughout the sale.
- Price
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$15 a month (For Prime)
- Free trial
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Yes
