Taking out the trash is rarely anyone’s favorite chore, but a pleasant scent can turn the dreaded task into a moment of unexpected freshness—and to help with this, Hefty introduced a fruity new scent to its trash bag portfolio: Hefty Ultra Strong with Fabuloso Watermelon Scent. These strong, melon-scented trash bags combine odor control technology with six-in-one protection, and they build on the success of previously introduced bags with aromas like lavender and lemon.

The full Hefty Ultra Strong with Fabuloso Watermelon Scent range includes tall kitchen trash bags (in either pink or white,) 30-gallo large trash bags for heavy-duty messes, as well as medium and small trash bags for quick cleanups and small spaces.

To introduce this new product, Hefty is teaming up with John Cena for an integrated ad campaign.