Prince Harry has left his top role at a Silicon Valley tech and mental health firm.

Weeks after insisting he would always be a royal and signalling a desire to heal the rift with his family, the Duke of Sussex has stepped back from his highest-profile business position in the US.

Harry is no longer chief impact officer at online coaching and mental health company BetterUp after returning to the UK with Meghan and their children in August.

Instead, his title has been changed to ‘senior adviser’, five years after he joined the company on a reported $1million-a-year deal to help create ‘impact in people’s lives’.

BetterUp has presented the move as a positive development, but it is likely to fuel speculation that Harry is stepping away from corporate life just weeks after declaring he would always be a royal and expressing a desire to reconcile with his father and brother.

The role was one of the first he secured after moving to the US with Meghan, following their decision to quit frontline royal duties and seek financial independence.

Harry’s friend and BetterUp chief executive Alexi Robichaux announced that he would no longer serve as chief impact officer after ‘five incredible years together’. He made no mention of the duke’s return to the UK.

Mr Robichaux said: ‘In this new capacity, he will focus on key projects with some of our largest enterprise customers, working alongside our team and the leaders we partner with.

‘The move also gives him more time to grow his portfolio of investments, pursue new business opportunities and continue supporting philanthropic causes close to his heart.’

He added: ‘Harry, thank you for what you’ve helped build here. I’m glad we get to keep doing this work together in this new capacity.’

Prince Harry, pictured in a BetterUp promo, is no longer chief impact officer at the tech firm after moving back to the UK

Prince Harry made a surprise appearance at the Brackley Town Remembrance Service yesterday afternoon

Mr Robichaux also praised Harry’s ‘adept understanding of the power of coaching’, saying he had championed the company’s belief that coaching should be available to everyone.

‘When he joined us, he was one of the most prominent voices making the case for mental fitness,’ he added.

The pair met through a mutual friend after Megxit.

The duke, who has spoken openly about his mental health struggles, went on to become BetterUp’s first chief impact officer.

Harry said at the time: ‘I was matched with my coach who, quite frankly, is truly awesome and has always given me sound advice and a fresh perspective, which is so valuable.

‘I intend to help create impact in people’s lives. Proactive coaching provides endless possibilities for personal development, increased awareness and an all-round better life.’

Harry’s role at the mental fitness firm was to ‘advocate for mental fitness’ and ‘guide the company’s social mission’.

But past and present employees have suggested there is much work to be done, describing the US-based business as a ‘toxic train wreck’ and a ‘psychologically unsafe place to work’ where ‘everyone is uncomfortable and living in fear’.

There were also harsh criticisms of BetterUp’s ‘elitist club of leaders’, with one worker claiming in 2024 that they ‘have no moral compass’ and ‘lack self-awareness’.

A chief executive who recently used the company’s services also vowed never to do so again, alleging: ‘I had concerns about the confidentiality of my discussions and privacy during coaching calls.’

Another described the sales team as ‘predatory’.

‘I am glad I backed out because I read reviews by former employees and it didn’t look good. They highlighted the poor pay, pressure to sell, repeated lay-offs and the fact they pay Prince Harry more than $1million a year,’ they said.

Harry has made regular appearances for the company on stage and via livestreams over the years, including alongside late basketball star Kobe Bryant to discuss mental fitness and helping people ‘find their flow’.

He has also visited BetterUp’s offices in San Francisco and Austin, Texas, where staff enjoy office dogs, yoga studios and lounge areas.

Despite those perks, however, a number of current and former employees have been critical of life at the company.

The move to an advisory role came as Prince Harry was spotted quietly attending a memorial service in a small market town while his father and brother were joined by Kate Middleton and Queen Camilla at the Cenotaph.

The Duke of Sussex marked the first Remembrance Sunday since he and Meghan Markle returned to Britain by keeping a low profile at an event in Brackley, Northamptonshire.

Harry stood alongside local residents while wearing his military medals and a poppy.

Meanwhile, King Charles and Prince William were joined by Princess Anne and Prince Edward at the Cenotaph in London, while the Queen and the Princess of Wales watched from a balcony overlooking Whitehall.

Thousands of people observed a two-minute silence during the ceremony before senior royals and politicians past and present laid wreaths at the monument.

But Harry, who returned to Britain this year after six years in California, was nowhere to be seen in central London and instead commemorated the day in a low-key manner.

The duke was seen smiling outside The Crown Hotel shortly before 3pm.

An onlooker said: ‘He was at the memorial service. He was standing next to the pub.

‘He was watching the service and afterwards went into the market and started shaking people’s hands.

‘He was there for the whole service. We were there for 20 or 30 minutes and he had already arrived before us. He just wanted to show some respect.

‘It’s a shame. At the end of the day, he served, so why can’t he pay his respects?’