Right alongside the Pixel 11 smartphone series and the Pixel Watch 5, Google is today introducing the Pixel Tag — a first-party Android tracking device that’s conceptually and executionally similar to Apple’s AirTag, Motorola’s Moto Tag, and other similar trackers.
The Pixel Tag comes in a rounded, oblong shape, with smooth edges that pair well with other Google-engineered mobile accessories. The hardware features both Bluetooth Channel Sounding and ultra-wideband (UWB) for maximum trackability, in addition to an accelerometer, a built-in speaker, IP67 water and dust resistance (one meter for up to thirty minutes), and a removable section for inserting a CR2032 coin cell battery.
The Pixel Tag comes in a single fog (off-white and metallic grey) colorway, and it will be available for purchase starting November 2026. A single Pixel Tag will run you USD $30, while a four-pack will set you back USD $100. Notably, this matches up identically to Apple’s AirTag pricing ladder.
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Google
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Polycarbonate and metal
A first-party Bluetooth Channel Sounding and ultra-wideband (UWB) tracking device from Google that integrates directly into Android’s Find Hub ecosystem.
Android’s first-party tracker has arrived
The Pixel Tag fits right into the Google hardware ecosystem
I’ve been waiting quite some time for Google to release its own take on a tracker product, and I’m happy that the time has finally arrived. Interestingly, unlike Motorola, which lifted the circular motif of Apple AirPods wholesale with its Moto Tag and Moto Tag 2, Google has opted for an elongated shape with the Pixel Tag.
I’m happy to see ultra-wideband make the cut for more precise tracking, even if the majority of Android phones still lack UWB connectivity at this point in time. The inclusion of Bluetooth Channel Sounding is also interesting, though Google says it requires devices running Android 16 or newer and with a Bluetooth 6.0 or newer radio.
Broader Pixel Tag compatibility is available on all devices running Android 9.0 or newer, allowing them to tap into the full breadth of Google’s Find Hub tracking ecosystem. Find Hub is a one-stop-shop for locating Android devices, checking in on the location of close friends and family members, and connecting to tracker devices. The addition of a first-party Pixel Tag makes a lot of sense, then, allowing Google to flex its ecosystem might.
