Gotham Greens has partnered with Sesame Workshop, the nonprofit behind Sesame Street, to launch a six-month campaign promoting plant-based eating and family cooking. Designed to engage Gen Alpha and their caregivers, the initiative features limited-edition packaging that brings beloved Sesame Street characters to grocery shelves nationwide.

The collaboration introduces four themed lettuce varieties: ‘Cookie Monster Crunch Lettuce’, ‘Crispy Green Leaf Lettuce’, ‘Butterhead Lettuce’, and ‘Romaine Lettuce’, each featuring characters like Cookie Monster, Elmo, Oscar the Grouch, and Big Bird. These playful designs aim to make fresh, greenhouse-grown greens more appealing to children while fostering fun and educational meal experiences.

Available at retailers including Whole Foods Market, The Kroger Co., Sprouts, Publix, and AmazonFresh, the campaign reflects a shared mission to inspire healthier eating habits by turning everyday meals into joyful, family-centered opportunities for learning and exploration.

Image Credit: Gotham Greens