Countless lip treatments are constantly hitting the market, and the latest launch from Ayesha Curry‘s Sweet July Skin brand stands out with a food-centric, flavor-forward approach that turns everyday lip care into a delicious experience. Gleaning from a culinary background, Curry intentionally created flavor-forward lip treatments that tap into the power of antioxidant fruit oils, plus hyaluronic acid, moisturizing squalane, and a peptide shown to increase volume through hydration. And unlike many lip products that provide a plumping effect, these don’t tingle or sting.

Alongside an unscented Essential variety, Sweet July Skin launched Lip Treatments in fruity Lychee Jelly and Guava Jelly varieties. These versatile lip treatments are notable for their thick consistency without tackiness, as well as their usefulness for pairing with lip liner.