Quavers Red Leicester has been announced by the Walkers-owned snack brand as its response to the increasing demand for cheese-flavored snacks in the UK. The product consists of the classic Quavers curl-style snack that’s flavored with Red Leicester cheese as the inspiration to give it an extra-cheesy taste experience in each bite. The rich, complex and slightly nutty taste of the snack is expected to be a hit amongst existing fans and newcomers alike, and is arriving in a variety of pack sizes priced starting at £1.10.

Senior Marketing Director Wayne Newton spoke on the Quavers Red Leicester saying, “We are a nation of cheese lovers, and with Quavers being known and loved for its irresistibly cheesy taste, there is no better time to add our new Red Leicester flavour to the range. Introducing Quavers Red Leicester allows us to take that cheesy appeal to the next level and ensure we’re continuing to offer shoppers variety. It’s the same melty, curly Quavers experience – now with a delicious Red Leicester twist.”