Dua Lipa is suing Samsung for £11million after accusing the tech giant of using her image to sell its televisions without permission.
The British-Albanian pop star, 30, accused the electronics giant of using her face on cardboard TV boxes as part of a ‘mass marketing campaign’ without her knowledge.
The court filing states that the One Kiss singer had ‘no say, control, or input whatsoever’ over the use of her photo in the campaign – believed to have been used on boxes all over the world.
The complaint adds: ‘Ms Lipa did not allow and would not have allowed this use.’
Court documents reveal the Grammy winner is seeking $15million (£11million) in damages.
The photo was taken backstage during her appearance at the Austin City Limits Festival in 2024, with the star claiming she owns the copyright to the picture.
Ms Lipa said she only discovered the image was being used commercially after the products were already on sale.
Her legal team also criticised the company’s alleged response after she demanded the image be removed, claiming Samsung was ‘dismissive and callous’ and refused to stop using the photograph.
Dua Lipa is suing Samsung for £11million after accusing the tech giant of using her image to sell its televisions without permission
Ms Lipa attends Elton John AIDS Foundation’s 34th Annual Academy Awards Viewing Party on March 15 in Hollywood, California
The complaint even includes social media posts from customers allegedly persuaded to buy the TVs because of the apparent endorsement. One person wrote on X: ‘I wasn’t even planning on buying a TV but I saw the box so I decided to get it.’
Another said: ‘I’d get that TV just because Dua Lipa is on it. That’s how obsessed I am. That’s how much I love her.’ A third added: ‘Just put a picture of Dua Lipa on it.’
Her lawyers argue the comments prove Samsung benefited from some fans believing the singer had backed the product.
The suit also states that the singer has carefully cultivated a ‘premium brand’ and is ‘highly selective’ when it comes to endorsements and partnerships.
The singer has become one of the most commercially powerful stars in pop in recent years, landing lucrative fashion and beauty campaigns alongside her music career.
She is also known for carefully curating her public image and brand partnerships, regularly appearing at high-profile fashion events.
Her lawyers argue the use of her likeness last year falsely suggested an official partnership with the company.
Ms Lipa filed the lawsuit in California – traditionally known for offering celebrities strong legal protections.
She accuses Samsung of copyright infringement, trademark violations and breaching California publicity laws.
Despite the legal drama, it has still been business as usual for the star. On Thursday night, she made a surprise appearance during Tame Impala’s headline show at London’s O2 Arena.
She has also recently enjoyed a luxury break with her fiance, actor Callum Turner, in Copenhagen and a safari holiday in South Africa.
The couple are reportedly planning a low-key wedding later this year, with rumours swirling they could tie the knot in Italy after being spotted in Palermo where they were said to have been looking at various event spaces together last summer.
The Daily Mail has contacted Samsung for comment.
