ASICS has just tapped the adorable Felix the Samoyed to star as their latest brand ambassador for the Mind’s Best Friend campaign. The marketing project highlights how dogs can encourage ongoing movements and support mental health as a whole. ASICS is encouraging pet owners to nominate their own pets as Mind’s Best Friend ambassadors.

Gary Raucher, ASICS global head of marketing notes, “No one motivates us to move for body and mind more than our canine friends. Every day around the world, dogs motivate us to lace up, get out, and move. Our mission at ASICS is to encourage as many people as possible to feel the uplifting power of movement… We are delighted to have signed Felix as our official Ambassador and share dogs’ infectious love for movement with the world to motivate us all to get out and move for our minds.”

Image Credit: ASICS