The Ray-Ban boutique concept goes beyond traditional eyewear retail by incorporating advanced digital tools and personalized services. These features are designed to deepen customer engagement with Ray-Ban’s heritage and call attention to the company’s product innovations. Key features of the Ray-Ban boutique include the Smart Shopper AI consultation system, Remix customization program for creating unique eyewear combinations, and the Protection Plan warranty service.
The shop at the Royalmount shopping complex showcases the complete Ray-Ban portfolio — from timeless classics to recent collaborations like the A$AP Rocky and Scuderia Ferrari collections, along with technical innovations such as Meta smart glasses and the Reverse line.
Image Credit: Ray-Ban
