Access-Focused Digital Platform Evaluations : Digital Platform Evaluation



Zomato and Blinkit embarked on a digital platform evaluation in Delhi NCR. During an ‘Access-Ability’ Conclave, the brands strived to examine and improve the usability of their digital platforms for individuals with disabilities and older adults facing vision-related challenges.

The ‘Access-Ability’ Conclave was a two-day event that brought together government officials, accessibility advocates, and users to test assistive technologies. The lineup included screen readers, voice commands, and adaptive input devices. These were tested across key app functions such as navigation, ordering, and account management. A notable outcome was the introduction of a voluntary accessibility preferences feature, which will allow users to personalize their experience by specifying needs directly within the Zomato app.

By embarking on a digital platform evaluation, the initiative reflects the company’s broader commitment to inclusivity, which is evidenced by its employment of over 3,000 delivery personnel with disabilities and its 2024 national recognition for disability empowerment.

Image Credit: Zomato and Blinkit



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