The focus on sleep rituals reflects Chaz’s own lifestyle. The founder admits she takes her nighttime routine very seriously, beginning her wind-down process around 8 p.m. with an early dinner, a walk, supplements, skincare, body oil, and scent layering before getting into bed.

“We wanted to give this effect of when you get to a hotel for the first time and you have this scent with crisp sheets,” she explains. “You have this moment where you’re like, ‘Okay, I’m in my zone right now.”

The collaboration with Brooklinen felt like a natural fit, especially after Chaz became obsessed with the brand’s robe during the partnership process. “It is so lush and squishy,” she says. “I keep finding myself gravitating toward it.”