The official Starbucks secret menu has been announced by the brand as a not-so-secret range of offerings that embrace the notion of secret menus within the QSR industry to help catch the attention of curious consumers. The new menu from the brand is being offered exclusively via the Starbucks app where customers can choose from a variety of different drink customizations via the offers tab. Customers can choose from cookies on top, lemon, tea & pearls, just add white mocha and dragonfruit glow-up, which are the first options to start but will be regularly updated.

The official Starbucks secret menu is launching alongside the secret menu contest from July 14 to 20, 2025 that will see customers and partners (AKA employees) entering their favorite drink for a chance to win some big prizes.

Image Credit: Starbucks