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Maryland S’wich cookies have been announced by Fox’s Burton’s Companies (FBC) as a new product for consumers in the UK to try out that’s crafted as a classic treat with a twist. The treats consist of Maryland’s classic chocolate chip cookies that are sandwiched together with a chocolate creme to give them an additional touch of sweetness and creaminess in each bite. The cookies come in 150-gram packs priced at £1.50 and will make their market debut at Tesco and Booker starting July 16 before heading to additional retailer and wholesales into August.
Trade Marketing Director at FBC David Hebson spoke on the Maryland S’wich cookies saying, “The sandwich biscuit space has long been without a cookie variant – until now. Maryland S’wich is an exciting new proposition that combines the trusted appeal of Maryland with the indulgent format of a crunchy, crumbly and creamy sandwich cookie. With strong consumer metrics behind the launch, we’re confident S’wich will deliver real incremental value.”